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Cashcade is one of the world leaders in the online interactive
gaming sector with over 800,000 players generating revenue of over £2M across
sites including Foxy Bingo and Get Minted. In mid 2007 the company acquired two
other leading bingo sites in the UK, making Cashcade one of largest online
bingo businesses in the world with over 60,000 active players per month. "The
mobile market is rapidly becoming a vital channel for online gambling
providers," says Simon Collins, the CEO of Cashcade. "Players no longer have to
be at home, in front of their computer. The ubiquity of mobile and the
convenience of the phone in the user's pocket or purse makes it a unique way
for players to interact, no matter where they are. With consumers working
longer hours and commuting long distances, the attraction of having their
favourite online services at their fingertips is hard to beat."
Cometa Wireless is providing a complete turnkey service for
Cashcade. The company has created the Arcadia™ platform, which is specifically
designed to provide consumers with a fast, secure and convenient way to
interact with Casino style games. The technology ensures the user experience is
fluid and fun – qualities often overlooked in mobile gambling services – yet
still maintains the strictest levels of security and quality.
"We're very pleased to be working with a company which has as
much experience and reach as Cashcade," says Rob Anderson, the chief executive
of Cometa Wireless. "Cometa's focus has always been on the quality of the user
experience and giving players the best possible service through their mobile
handset. We created our Arcadia technology and all of our games based on that
basic principle and we're seeing some fantastic usage and feedback based on
that. The Foxy Bingo brand is one that's enjoyed and trusted by thousands of
players and we're looking forward to bringing it to mobile so that people can
play and enjoy the same experience on their handset."
mFusion Acquires Stake
in Cometa Wireless
Sheffield-based early-stage mobile phone gaming
and communications venture announces its first public round of investment,
totalling £1 million and valuing the funded business at £2 million.
Cometa Wireless Gaming Systems today concluded
its first external round of equity investment, totalling £1 million. The
investment values the business, post money, at £2 million. The principal
investor is Mfusion, the successful mobile phone gaming and
gambling enterprise. Other investors include a consortium of business angels
led by Dr Tony Marchington former founder and CEO of Oxford Molecular Group
plc.s.
Alongside the investment, the company is also rebranding. 'Cometa Games' now
becomes 'Cometa Wireless Gaming Systems'. Cometa was established in 2004 by
CEO Robert Anderson to exploit the rapidly developing worldwide
market for casino style games offering prizes.
Cometa Wireless products are based on Arcadia™, new patented
technology invented by Cometa's founders. Arcadia™ provides a means of greatly
accelerating the communication between a mobile phone and the company’s server
computers, allowing casino style games to be played in real time on today’s
typical mobile handsets and networks, with the same look, feel and response of
a high performance slot machine. The Arcadia™ technology provides Cometa
Wireless with the most realistic, secure and advanced mobile phone casino
environment yet devised. Cometa will launch a number of games in the near
future including: Black Jack, Joker Wild Poker, Casino Roulette, Cops and Robbers
(slot machine), Snake & Charm (slot with progressive jackpot), and
Bingo.
The company is in late stage negotiations with a
number of the world’s largest mobile phone gaming and gambling leisure
operators concerning selected distribution arrangements. As well as more casino
style applications the company is also developing a range of Prize Game
products where end-users win points, which can either be surrendered
immediately or collected over time, then redeemed for prizes such as music
downloads, iPods etc. Cometa Wireless also offers bespoke engineering services
to facilitate white label versions of the products for distributors and other
intermediaries such as soccer clubs, special interest groups and charities.
The worldwide market for Cometa Wireless products and services is
currently estimated to be worth over $2billion of which $950 million (48%) is
derived from Europe. The mobile gambling market is set to rise rapidly through
to 2011 where mobile gambling, in terms of total wagers placed per year, will
reach $23bn (Source: Juniper Research Gambling on Mobile III, 2006).
Cometa Wireless is projecting revenues rising from £250,000 in
2007 to £6.8 million by 2011.
Quote from Rob Anderson, CEO: “We are delighted to welcome Mobile
Fusion into Cometa Wireless. Their commercial experience and knowledge of the
gaming and mobile phone communications industry will be crucial in our next
phase of growth.”
For further information contact: Cometa Wireless Rob Anderson T:
+44 (0)114 279 2638 F: +44 (0)114 279 2601 Mobile 07971777777 Email:
rob.anderson@cometawireless.com Media Brian Baglow Indoctrimat Ltd. M: +44 (0)
7747 792247 Email: brian@indoctrimat.com
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Cometa Wireless
Launches Arcadia Global Mobile Casino Platform
Cometa Wireless, a leading provider of wireless
interactive gaming and betting solutions, announces the launch of Arcadia™, an
integrated global wireless gambling platform.
The Arcadia™ Wireless Casino module is a powerful back-office
management system with multi-lingual and multi-currency 'Over the Air' (OTA)
gaming provisioning system, available in almost any country. Using Arcadia™ any
existing casino operator, mobile content provider or mobile content aggregator,
can vastly increase the value
of a mobile subscriber by deploying our highly addictive, easy to
play real look and feel gambling games.
A typical mobile gambler spends as much as fifteen times the
amount per session compared to a traditional mobile media content consumer (for
example, a ring tone subscriber). Arcadia™ works on both 2.5 and 3G phones and
is compatible with more than 1750 handsets. Utilising the Arcadia™ platform
will ensure your customers will take immediate delivery of free, highly
realistic games that they will continue to use again and again. This will leave
your brand name complete with revenue stream permanently installed in your
customer's pocket.
Now is the Time
There are already more mobile telephones connected
to the internet than computers and with the growing penetration of 2.5 and 3G
handsets, now is the time to deploy easy use, feature rich content, that users
will return to. Arcadia™ uses our patented technology that vastly reduces the
bandwidth consumption of the user's phone, making the games affordable for
everyone to play. 1000 spins on a slot machine can cost as little as 2 euro
cents/1 pence!
Key Benefits
1) Real time OTA delivery of multi-lingual, multi-currency casino
games supported by over 1750 handsets.
2) Comprehensive back-office management system: track your house
balance in real-time; watch your users play bets before the games start; run
and track multiple advertising campaigns and affiliates.
Established in 2003 Cometa Wireless is a leading provider of wireless
interactive gaming and betting solutions.